Session: Omnichannel is the New Normal for Retail
Summary of Presentation:
The behavior of today's consumer is forcing retail to change and innovate at lightning speeds. This session will focus on what bricks & mortar stores on Main Street must do to survive. It is no longer cross channel shopping of the web vs. the store. Today’s consumer now demands to have a quality experience where ever they are, whenever they shop. They value choice, convenience and service.
In the days of “big box” mass merchant retailing, smaller stores were at a disadvantage in a product centric landscape. Today, there is a rush to building smaller more cost effective showrooms with a virtual shelf. Now that the consumer is literally in charge, the playing field and strategies have changed. Omnichannel strategies and techniques have literally become the new normal to be competitive in a consumer centric market. Even the differentiators and core metrics have changed.
Results count … everything else is conversation.
Reserve this session to learn what is working and producing measurable results in this consumer centric marketplace.
For a complete description of this speaking topic and Chris Petersen download the following Acrobat File.
