Session: The Endless Aisle in A Seamless World
Summary of Presentation:
A retail revolution is taking place. However, it isn’t the retailers driving this unprecedented change. The consumers are demanding a seamless shopping experience available anytime, anywhere. Traditionally, retailers obsess with channels but consumers don’t care. Omnichannel is now the new normal of retail and the survivors of this revolution, will be the ones who are the most nimble and adaptable to change.
This session will focus on best practices and understanding the complexities of the seamless experience. A major take away from this session will be how to align consumer experience in ways that produce results that count on the bottom line.
Three Take Aways:
- Consumers forget what you said and did, but not how you made them feel
- The winning strategy for optimizing experience and results: Stage, Actors, & Script
- The BIG Bets are required for omnichannel retailing
To review the complete description of this speaking topic and Chris Petersen download this Acrobat File.
