Retailers can no longer be all things … they must stand out to survive
Today, we as consumers have unprecedented choice in where we shop, how we shop and when we shop. If you are mostly concerned about finding a good deal, you have tremendous flexibility of being able to comparison shop across regular and virtual stores. In fact, you don't have to shop in a store at all. An "app" can search out the best deal and where to procure it. The days of "lazy merchandising" of merely putting products on shelves are gone. To survive in retail today, a retailer must stand both out, and stand for at least two key differentiators.