Session: Retail Revolution: Rebooting Retail for the Future
Summary of Presentation:
Retail has changed more in the last 3 years than the previous 30. This tumult of retail change indicates that the survivors might not be the biggest or the strongest, but those that can most quickly adapt to a tidal wave of change. What is driving the revolution in retail? You, the consumer.
While the nature of change varies somewhat from country to country, there are very clear patterns which retailers can no longer afford to ignore. The evolutionary breaking point for retailers is:
Consumer shopping behavior is now a continuous stream of events across multiple channels, not a singular moment of truth in a store.
Dr. Petersen will share first hand examples from studying retail in many countries. The session is literally a photo showcase of how retailers are literally hitting “reboot” in order to meet new levels of consumer expectations. Join this session and participate in a fast and fun hour of reviewing the changing face of retail worldwide.
To review the complete description of this speaking topic and Chris Petersen please download this Acrobat File.
