Publications

IMS has been requested to be guest writers on several third party publications.  We want to share some of those articles with you.

Chris Petersen has been a contributor for several articles and weekly publications.  Tap into the insights of a leading authority on retail innovations, customer experience, and measurement.  For media inquiries, please contact us.

 

TheRetailDigest.com - Welcome to The Retail Digest – the world’s best site for retail news and information, curated by the top 100 industry thinkers and doers, and upvoted by people like you. There’s a lot of retail related content online, and we understand it can be tricky, not to mention time consuming, for retailers to stay updated in this constantly evolving industry. So we created a space where the best retail content can be accessed in one place.

Site:  The Retail Digest

Contributor:  Chris Petersen

Forbes.com - With its wide editorial lens, soaring digital success and iconic status in the lexicon of American media, Forbes is not just a business magazine and website, but a media brand that documents and promotes innovation, leadership, politics, entertainment, technology, culture, business and style.

Article Title: Can Facebook Turn Its Users Into Shoppers - Written by: George Anderson - July 19, 2015 - Read More

Article Title: Will Amazon's Free Same-Day Delivery Disrupt The Industry? - Written by: Tom Ryan - June 1, 2015 - Read More

Article Title:  Target, Whole Foods Points Programs May Miss The Point - Written by:  Tom Ryan - February 27, 2015 - Read More 

Article Title:  Don't Redesign Apple Stores To Sell Watches - Written by:  George Anderson - February 20, 2015 - Read More

 ZDNet.com - ZDNet brings together the reach of global and the depth of local, delivering 24/7 news coverage and analysis on the trends, technologies and opportunities that matter to IT professionals and decision makers.

Article Title:  In retail's new omnichannel standard, brick-and-mortars face looming uncertainty - Written by:  Natalie Gagliordi - January 15, 2015 - Read More

 RetailWire.com - RetailWire is the retailing industry's premier online discussion forum.  RetailWire, launched in February of 2002, goes beyond conventional headline news reporting.  Each business morning, RetailWire editors pick news topics worthy of commentary by its "BrainTrust" panel of industry experts, and the general RetailWire membership.  The results are virtual round tables of industry opinion and advice covering key dynamics and issues affecting the retailing industry.

Blog Site:  RetailWire.com

BrainTrust Industry Expert:  Chris Petersen

Retail Customer Experience - Is a web portal devoted to helping retailers differentiate on experience, rather than on price.  It is founded on the understanding that retail today is fundamentally different than any other time in its history, and staying competitive requires a new, holistic understanding of customers and how they want to shop.

Blog Site:  Retail Customer Experience

Featured Blogger:  Chris Petersen

Featured Article:  Retail Reboot - The Changing Face of Retail Worldwide - May 1, 2013 - Read More

Retail TouchPoints - Retail TouchPoints (RTP) is an online publishing network for retail executives, offering content focused on optimizing the customer experience across all channels. RTP provides an array of editorial opportunities and content designed to guide the retail companies in their quest for long-term success.  Focus in on the importance of thinking innovatively in a new media climate, we provide optimal vehicles to share industry insights and announcements, such as digital newsletters, video, and audio podcasts.

Featured Article:  Retail Survival:  3 Darwinian Success Factors for Adaptive Innovation - January 20, 2014 - Read More

SmartbBog on Leadership - SmartBlogs.com is where SmartBrief readers exchange ideas and practices.  They publish original content on several business verticals, including executive leadership and management, social media marketing, and finance.  SmartBlogs is produced by the same folks who bring you your favorite SmartBrief Newsletters.

Post Title:  7 Ways to Wake the Dead and Inspire action - April 20, 2012 - Read More

Post Title:  What are analytics? And whose job is it, anyway? - May 10, 2012 - Read More