What your mobile app usage means for today's marketers
This year's Super Bowl was an interesting event to watch. If you are into American football, the game was exciting and went down to the wire. The Super Bowl ads, not so much! Many of the ads exhibited all of the tired clichés designed for past couch potatoes two decades ago. From where I watched the game, everyone was using a mobile device "while watching the game". Apparently, many of the Super Bowl marketers missed that fact. Many missed the mobile factor entirely. In this age of mobility, there is an app for almost anything. If mobile is our preferred portal, even during events like the Super Bowl, then where should marketers invest? The old adage is fish where the fish are. So, one of the most critical questions is where are consumers going on those smartphones … and where do they spend their time?
Why this is important: As mobility continues to rise, there has been a rush for retailers and brands to build an app. Usage data suggests that marketers need to rethink their strategy of how to best reach consumers, especially on mobile devices.
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