Interview with Francesca Nicasio
The key to winning in today’s retail environment is to serve your customers in the best way possible. This means giving them the products they need at a good price, and then fulfilling their orders in the speediest and most cost-effective way possible.
It’s a tall order, and the fact of the matter is, you can’t do it alone. To truly wow today’s modern shoppers, you need to collaborate, and leverage the resources of other parties so you can focus on what you do best as a retailer.
But, how exactly can you establish these strategic partnerships?
That’s what we’ll discuss in today’s post. We caught up with Chris Petersen, founder at Integrated Marketing Solutions and had a chat about how retailers can achieve success through collaborations.
Have a look at what he has to say.
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