Course Overview
The challenge for many retail teams is trying to serve retail needs on an international basis. Serving worldwide retail is an increasing demand for product, marketing, merchandising and supply chain teams. This workshop is an intense overview of international retail dynamics and trends. The focus of this one day workshop is to provide teams with international perspectives on retailing through different channels and different geographies. This course enables you to take a broader, international perspective when planning for retail execution across regions with different seasonality, retail models and supply chain dynamics.
The range of topics covered in this one day workshop include:
- International perspectives on retailing dynamics, trends and critical success factors.
- Retail business models … similarities and differences across channels and markets.
- Distribution models: direct, two-step distribution.
- Supply chain models and dynamics across different regions.
- Marketing and merchandising perspectives for international retailing.
Attendees will learn:
- About the day-to-day experience of working with retailers.
- What it take to succeed in the retail channel.
- How to successfully launch and sustain a product via retail.
- What retail partners are expecting.
NOTES:
- This workshop is designed to include customized content from Subject Matter Experts (SMEs).
- The optimal class size is 40 to 60 participants.
To review and download the complete course description click here.
