Course Overview
Do not let the “foundations” course name fool you … this two day workshop is an intense and comprehensive overview of the retail industry, trends and best practices. This foundations course covers major retail concepts, requirements and metrics for measuring success. Participants apply concepts through hands-on interactive field case study exercise, involving trips to multiple major retail stores. This course enables the participants to see retail from the inside out through the eyes of a retail merchant, and other teams who are responsible for executing retail.
The range of topics covered in this two day workshop include:
- Retail dynamics, trends and critical success factors.
- Retail cycles, business drivers and execution requirements.
- Critical retailer and partner business requirements and metrics.
- Planning, managing and optimizing products in retail channels.
- Future of retail and retail innovations.
Attendees will learn:
- The day-to-day experience of working with retailers.
- What it takes to succeed in the retail channel.
- How to successfully launch and sustain a retail product.
- What your retail partners need/expect from you.
NOTES:
- This workshop can be designed to include customized content from Subject Matter Experts (SMEs) and a retailer guest speaker if available.
- The optimal class size is 50 to 60 participants.
To review the entire course description and contact information click here.
