Course Review
This one day workshop is an intense dive into experiential retailing and how solution scenarios engage consumers. This workshop provides an in depth perspective on the latest trends and concepts of consumer experiences in store and on-line. It will explore opportunities to create and expand consumer experiences in different retail formats. This course will use a variety of retail case study examples to illustrate both the successes and challenges of creating retail-based experiences that compel consumers to adopt solutions for their home, work and connected digital lifestyle.
In addition to an overview of past, current and future trends of experiential retailing, this course includes a fun and informative field exercise. Participants visit a variety of retailers to first hand to experience first-hand a “solution scenario” within and outside of their comfort zones. Participants will also gain an understanding and develop hands on strategies for executing cross-product scenario experiences in retail stores and via the internet. This course provides essential learning and insights if you work with a product or service sold through retail.
The range of topics covered in this one day workshop include:
- Overview of Experience Retailing
- The 5 P’s of the Customer Experience
- People
- Personalization
- Place
- Process
- Products
- Experience Retailing on the Web and In Store.
- Future of experience retailing and Go-To-Market (GTM).
Attendees will learn:
- What it takes to be successful in experiential retailing.
- The importance of a great demo and what it is.
- How to partner with a retailer to create the best customer experience in store or online.
NOTES:
- This workshop can be designed to include customized content from Subject Matter Experts (SMEs) and a retailer guest speaker if available.
- The Optimal class size is 40 to 60 participants.
To review and download the complete course description click here.
