Adding more technology does not mean that they will come or buy
By Chris H. Petersen
Along with 180,000 other humans who converged on Las Vegas last week, I attended CES (Consumer Electronics Show). Every tech gadget imaginable filled the millions of square feet of exhibition space. From drones, to self-driving vehicles, to rolling stores. AI and robotics were everywhere, including a robot designed to fold clothes that did not exactly accomplish the task, at least reliably. The pervasive theme of CES seems to be that more is better. More technology is better. More gadgets are better. Bigger and faster are better. The reality is that only a handful of the CES gadgets will ever become viable products in retail actually purchased by consumers. Spoiled by choice, today's customers are more finicky than ever. The question is whether all those brands and manufacturers will understand that the "C" in CES determines when and how better is better.
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