Chris Petersen Ph.D
Senior Partner / CEO
Over thirty years ago, Dr. Petersen anticipated the need for a new kind of consultant, one who could help manufacturers/vendors improve their performance and attain a new level of partnership. Through the strategic use of business intelligence, best practices, measurement and joint scorecards, IMS has evolved into the role of facilitating performance improvement and partnership of both vendors and retailers.
Sound Clip of Dr. Petersen's Professional History.
Dr. Petersen has helped lead IMS and build a legacy of working with Fortune 500 companies, such as Adobe, AT&T, Compaq, Dell, Hewlett Packard, IBM, Kodak, Microsoft, SanDisk, Sony, and Whirlpool to achieve measurable results. He has also has developed processes and tools that have shaped how retailers behaviorally change the customer experience. Chris has worked with retailers like Best Buy, Circuit City, Darty, Nebraska Furniture Mart, Staples, and Sony Style Stores to redefine experiential retailing and measure results from pilots.
Additionally, Dr. Petersen is also the founder of IMS' Retail University, a series of strategic workshops focused on teaching the critical elements of competing profitably in the increasingly complex retail marketplace. Through Retail University, Chris shares real case studies of how IMS processes and measurement have been applied to improve results for both manufacturers and retailers.
Through the years’ Chris has been requested to speak at several external conferences and client events such as; Retail Value Chain Compliance Federation, Retail Customer Experience Conference, Women’s Leadership Conference, and Retail Congress in Estonia. In 3 years, Chris has logged over 300,000 miles studying and visiting retailers worldwide. Some of those countries are; United Kingdom, Mexico, Brazil, Ukraine, India, UAE, Greece, France, China, the Netherlands, South Korea, South Africa, Australia, Singapore, and Turkey. In addition to writing the weekly IMS Results Count blog, he contributes to RetailWire, Retail Customer Experience (RCE) and Retail TouchPoints.
In the early days of IMS, Dr. Petersen worked with Don Clifton and Gallup, Inc. as Don developed the tenets of Strength Based Leadership. Since then, Chris has become an advocate and practitioner of strength based management and team development for IMS and our clients. Chris' Top 5 Gallup Strengths are Ideation, Relator, Developer, Individualization and Arranger.
Chris enjoys the art of photography and in his personal time you can find him shooting or editing photographs. His favorite subjects to shoot are nature, wildlife, people and his traveling adventures. You can view some of Chris's best work at www.chrishpetersen.com.
In addition to being a founding Senior Partner of IMS; Dr. Petersen currently serves as the President and CEO. Dr. Petersen holds a Ph.D. in Educational Psychology and Measurement.
If you are looking for result based solutions please contact Chris at: Chris Petersen.
