Course Overview
This 2 day workshop is an intense and comprehensive overview of the trends and best practices related to strategically engaging with retailers to test concepts and measure results. A progressive series of business case study exercises cover major strategies, metrics, tools and techniques for “Thinking and Measuring like a Merchant”. Participants apply concepts and analyses focused on designing real store programs and tests that can be conducted with retailers to change consumer experience, and the results of both the retailer and manufacturers.
This workshop is designed around a series of business case study exercises where participants systematically apply key concepts and tools to one or more of their top retailers from their country/region. There are opportunities to structure the case study to be a cross functional field exercise incorporating cross functional teams focused on target retailers.
The range of topics covered in this two day workshop include:
- Retail dynamics, trends related to multi-channel retailing.
- Critical success factors and levers that drive store experience.
- Core retailer metrics for managing and measuring the business.
- Market basket metrics and analytics.
- What and how to engage retailers as strategic partners.
- How to design and systematically measure store tests and results.
- How to estimate and evaluate ROI for both retailers and manufacturers.
Attendees learn:
- How retailers analyze assortment mix and profitability.
- Key success factors that impact consumer experience.
- How to apply market basket attach analytics.
- Strategies for engaging retailers to share data and test.
- How to design systematic retail tests to measure results.
NOTES:
- This workshop can be designed to include customized content from Subject Matter Experts (SMEs) and a retailer guest speaker if desired and available.
- Class size: Optimum group 35 students (minimum 15, maximum 50).
To download and review the complete description for this course click here.
