Proven expertise with 30 years' experience...Integrated Marketing Solutions started in 1982 when Chris Petersen formed a consulting firm focused on retail. Over the past 30 years of working with manufacturers and retailers, the IMS value proposition for our client partners has remained the same:
Results Count ... everything else is conversation.
While we appreciate conversation as much as anyone, today’s competitive environment demands fact based intelligence to drive measurable results and ROI. That is who we are and what we do.
Our Results Count philosophy is reflected in our 5 Core Principles of Engagement and our commitment of measuring all aspects of strategy, processes, investments, and execution:
- You can’t aim without targets.
- Improvement requires keeping score.
- What gets measured gets done.
- What pays off gets done first.
- Accountability is not a four letter word.
IMS works to profitably grow retail sales
IMS specializes in working with vendors who sell consumer products through retail. We have an extensive resume worldwide. Our Fortune 500 clients leverage IMS's experience and expertise to:
- Develop competitive go-to-market strategies
- Optimize category performance and profitability
- Measure marketing effectiveness and ROI
- Lower cost-to-serve and reduce risks
- Improve both sell through and contribution margin
IMS works to improve performance and partnerships
We also work with retailers to improve the customer experience using an omnichannel approach. IMS specializes in designing strategies and the tests to identify and quantify what really works to produce results "in the trenches" on the retail selling floor, and online.
IMS enables clients to leverage Retail knowledge, trends & best practices
IMS Retail University workshops have been offered for over 20 years. The IMS Retail U now has over 15,000 graduates from over 40 countries worldwide. The IMS Retail University curriculum can be customized for the entry level employee or the executive leadership teams. We also conduct a variety of strategic briefings on go-to-market strategies.
