Everything and every aspect of retail is being disrupted and reinvented
By Chris H. Petersen
When I started this blog 12 years ago, I could never have imagined that I would be writing this post about women's intimate apparel retailing! My background and career have been in "hardline categories" of retail, especially consumer electronics. However, I am increasingly intrigued with the disruption and transformation of retailing across other categories, especially specialty retail. A recent post in Retail Dive caught my eye. A pure e-tailer in lingerie is planning to build hundreds of stores in order to compete with prima donna of intimate apparel. There are lessons to be learned from the pending lingerie wars that will apply across all of retail.
Why this is important: NO one is safe or immune from retail transformation. Customer decide what, when and where, not the retailers. The retailers who will thrive are the ones who seek out trends and quickly adapt to stay relevant.
Continue reading "5 Retail lessons learned from the upcoming lingerie wars" »