Lessons in retail survival are increasingly clear – change is not an option
By Chris H. Petersen
If you did not hear about Amazon's launch of its new Go store in Seattle, you had to be living under a rock. Amazon's new convenience "grab and go" format was grabbing headlines in the trade press, as well as mainstream media. Some pundits are calling the Go format the reinvention of bricks and mortar retail. When you crawl under the cover of the technology required, it is expensive and may not easily scale. However, the real question for the rest of retail is not Amazon's success with Go, but how they should respond.
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