Social media is changing the face of retail … and how retailers market
On a personal note, this is my 300th blog post for Results Count. People often ask me how I find topics to write about in retail. The simple answer is that retail is changing faster than ever before. One of the most significant changes in retail is the changing behavior of consumers, especially in how they shop and connect via social media. Two of the questions I get asked most often are: "should retailers worry about social media" and "which retailers are most engaged in social media"? Some of the retailers most engaged in social media, and most followed, may in fact surprise you as much as did me. Definitely worthy of the 300th blog post.