Online retailers are turning to "chat" to engage you & close sales
In our last blog "The Power of How," we discussed a major difference between ecommerce and retailer stores. Online retail is very effective and efficient IF you know WHAT you want and need. A tremendous advantage of retail stores is the Associate, who both can ask "How" they can help and showcase ways how they can create a personal solution for you. What if online websites could provide personal assistance if you get "stuck", or just need more information to make a decision. There are online retailers that are doing just that by making a "digital Associate" available to you through a "chat" dialog box. It sounds great to have someone accessible at your fingertips! Does it work? What are the risks?