Marketing 101 classes are being rewritten by consumers
Anyone who has taken a marketing class or attended a business seminar can probably recite the 4 Ps of marketing: Product, Price, Promotion and Place. Prior to the internet, consumers literally had to go shops to purchase anything. The best merchants in this product centric world thrived if they mastered the 4 Ps. Today, the 4Ps are far less relevant in a consumer centric world, where you can shop any place, anytime from anywhere. Traditional retailers clinging to the 4 Ps are in trouble. To thrive in today's marketplace requires at least investing in the 4 Cs.