Retail is still detail, but it is being transformed by social media
By Heather Lantz
Many of you may have seen me at IMS Retail University workshops. I've had an opportunity to work with Chris Petersen for the last 16 years putting together courses for thousands of participants. Heather Lantz often appears on the IMS list of Retail U resources, but last week I had an opportunity to personally lead another Retail University workshop on social media. During these workshops, I rediscovered how important the "sound bites" are in capturing both the essence and challenge of retailing. In teaching our social media workshop, I found that there a host of new sound bites for this social age of retail, where the consumer is now in charge.