Can the "Blue Light" specialist even begin to compete with Amazon?
Kmart is actually the third largest mass merchant retailer in the US. It still has over 1,000 big box style stores, offering everything from groceries to electronics. But, its legacy was greatly tarnished when it filed for bankruptcy, only to be purchased by Sears, another retailer struggling to survive. While the press is full of headlines on Amazon, Walmart and Target, Kmart has literally faded from the US retail scene. That was until one single video went viral. Could "Ship My Pants" be the "Gangnam video of retail? Does it signal Kmart's comeback?