The retail tightrope of balancing inventory and keeping shelves stocked
So, you decide you will go to the store after all to make a purchase. You want see the color, style and touch the actual product. After fighting through traffic, you finally reach the shelf only to find empty space. Unfortunately, the % of items out of stock is increasing in many areas of retail. In trying to balance inventory costs, retailers are willing to risk being out of stock. As a result, both retailers and suppliers are losing significant sales. And, the real question is will you, the consumer, come back to the store after being disappointed multiple times?
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