An unsung hero and often missed "glue of retail" might just be PayPal
Amazon certainly gets the lion share of headlines in terms of online retailing. But, the new normal in retail is more likely to be some sort of multichannel convergence. Innovative retailers are in fact experimenting with how to integrate store displays with online product presentation and purchase. PayPal is a pioneering partner in an interesting experiment with a "Q Route" with the shops of De 9 Straatjes in the Netherlands. For struggling bricks and mortar retailers, much can be learned from watching PayPal … and the Amsterdam retailers who are creating opportunities to shop multichannel seamlessly.