US Moms are the leading edge of behavioral shift to mobile devices
There has been a lot of research on "crossing the chasm" and how technology moves from early adopters to mainstream consumers. With previous technology devices like PCs, much of the migration has been influenced by business and work at home adoption. In the case of mobile devices, it appears that multi-tasking moms are the leading edge of driving smartphone usage. As I watched the mother of my twin granddaughters managing three kids less than 3 years, there is no question why moms lead. What does this trend mean for mobile marketers and retailers?