The "Experience Store" needs to be designed to be "sticky"
My grueling travel schedule this week does not permit me to get out and see retail stores in Seoul. But since South Korea is the home of Samsung, I thought it would be appropriate to share observations on Samsung's new flagship "Experience Store" that just opened in Australia. In these days of billion dollar lawsuits, one must tread lightly when saying that Samsung "imitated" Apple … but who aren't these days? However, "The Experience Store" by Samsung appears to be missing a few pages from the experience playbook on how to engage consumers to create a "sticky" experience.