Finding ways to get consumers to fall in love before they leave
Retailing has changed more in the last 3 years than in the past 3 decades. Actually, it is the consumers who have changed. They are shopping 24/7/365 anywhere they choose, and they are broadcasting their experiences in social media to everyone they know. In many ways retailers are still trying to play catch-up to a consumer centric world. The best consumer brands and retailers are finding ways to romance consumers with more ways to fall in love with products they try out while they are in the store.