Beyond stores … In search of the essence of consumer experience
If you've attended IMS Retail University, you've heard me say many times "get out of town". To fully appreciate the nuances and best practices of retail, you need to go see different kinds of stores in other cities. It's even better if you can visit retailers in other countries. One of my opportunities this year is to take Retail U abroad to many countries. While I've learned a lot in the Ukraine, UK, Brazil and Singapore, nothing quite prepared me for Morocco! If you get to the streets of Marrakesh, you will discover that the real roots of consumer experience are alive and well in the stalls of the market place.