Results Count ... everything else is conversation.

Results to Date: “Is The Juice Worth the Squeeze?”

How many times have you heard: don’t do it … not worth it … it won’t work!

We’ve all heard it too many times before!  We’ve tried it … it won’t work. It’s not worth the time and effort … don’t bother.    How did you respond?

Best Buy – Definitely focused on “Buy” … not the “Best”

Is the Experience in 5^th Ave. store a reflection of the future?

(Computer Department and Geek Squad area in Best Buy’s 5^th Ave. store in NYC)

Imagine that you are shopping in NYC among the finest shops in the world.  You need a new notebook PC so you swing by Best Buy on 5^th Ave. to look at the latest and greatest technology.   

When you find the computers in the basement, there are a lot to choose from … but try to find one that works!  Most are “black screen” or if they are turned on, the machine is locked and requires a password before you can see or do anything.  Now try to find a “blue shirt” … good luck!

Apple’s Secret Sauce = Engagement

A picture is worth more than a thousand words … imagine lining up to get to use a computer!

(Photo of typical Apple customers on the computer floor at the 14^th Street store in NYC

Photo by Chris Petersen)

Marketing ROI – Point & Counter Point

ROI is not a single measure of success, but it needs to be one of the major criteria.

 

If a blog is supposed to generate controversy and dialog, the most successful post to date has been the article on why most senior managers fear and fail to measure ROI (What Three Letters?).   

The City = Clearly Catching-on and Catching up!

(The City on 5th Avenue in NYC; Photo by Chris Petersen)

Best Buy = Bottom of the Ladder in the Big Apple!

(Best Buy on 5th Avenue in NYC; Photo by Chris Petersen)

Apple = Awesome Consistency!

(Apple in NYC on 14th Street; Photo by Chris Petersen)

The ABCs of CE Retailing in NYC

Apple rules the Big Apple … But, #2 was a clearly a pleasant surprise!

Retailing in the Big Apple is one of the toughest places on the planet. Retailers that open stores there are not only competing with some of the biggest well entrenched brands, but must struggle to find ways to beat breaking even on NYC’s soaring real estate and operating costs.