Is the Experience in 5th Ave. store a reflection of the future?
(Computer Department and Geek Squad area in Best Buy’s 5th Ave. store in NYC)
Imagine that you are shopping in NYC among the finest shops in the world. You need a new notebook PC so you swing by Best Buy on 5th Ave. to look at the latest and greatest technology.
When you find the computers in the basement, there are a lot to choose from … but try to find one that works! Most are “black screen” or if they are turned on, the machine is locked and requires a password before you can see or do anything. Now try to find a “blue shirt” … good luck!