Even Amazon is not immune to disruption … or death
Kevin Coupe's Eye-Opener on Disruption reminded me of Redbox. It seems like only yesterday that I was posting about Redbox as the innovator and disrupter of the movie rental business. Redbox kiosks and $1 movie rentals totally disrupted the movie rental giants like Blockbuster. In less than a decade, Redbox has been disrupted by services streaming movies. In an effort to compete with the likes of Netflix, Redbox teamed with Verizon to create Redbox Instant service. Just this month, it was announced that service died. There is no safe harbor in retail today. Even disruptors must quickly adapt or face certain demise.
Why this is important: Omnichannel consumers are also the single most disruptive force in retail today. Disruptors disrupt established players by creating new ways to serve consumers. If disruptors fail to adapt with consumers, they will perish.