The future requires incubation outside of the "box" called the store
We have posted previously on how retailers are creating innovation labs to rethink and reinvent retailing in an omnichannel world. No retailer is immune from the accelerating pace of change driven by the omnichannel consumer. Even the retail giant, Walmart, has created an innovation laboratory. It is interesting to note that many of these retail labs are built in locations far removed from corporate headquarters in order to shake off the product, store centric heritage of the past. Will these new retail labs be enough? Will they lead to true innovation that consumers respond to? Seven well known retail brands are actively betting on their labs creating the winning retail concepts and formula for the omnichannel future.
Why this is important: Perhaps the biggest enemy companies face is the internal resistance to change. Major retailers are literally stepping outside of the "box" to create the retail of the future for us as consumers. Question is, will you buy in?