7 Lessons for all marketers in today's omni-channel world
When people mention social media, Facebook most often comes to mind. But, there are literally hundreds of social media platforms used by consumers today. Some of the fastest growing, like Pinterest and Instagram, are highly visual media. Marketing messages often get amplified via social media in ways that aren't expected or intended. When something goes "viral" it is often on the "Twittersphere," where consumers are just as likely to rant as rave. A lesson learned by Hershey's chocolates is a valuable lesson for all marketers today: there are no separate "channels". Social media are an integral part of today's omni-channel experience, and the consumer controls the conversation … not the marketer.
Why this is important: Social media opens up all kinds of opportunities, as well as vulnerabilities. The rules and connotations of print ads no longer apply. Marketers need to be savvy and conscious of how messages are interpreted across all media.