Tracking your phone location is just like tracking your internet cookie
The old adage in retail was … Location, Location, Location! That was certainly true in the days before the internet when the physical location of the store was the major critical success factor. Today, store location is still important, but the emphasis on location is increasingly shifting to location of you the consumer. In an omnichannel world, consumers are quite literally the POS – Point of Sale. While online retailers can track your every click on the path to purchase, stores have been flying blind regarding whether you are even in their store. That's about to change in dramatic ways! Customer location analytics and traffic flow will be integral parts of the store of the future. Location is the new "cookie" for physical stores. So, what does this mean for retailers … and for you the consumer?
Why this is important: Cookies have been used to track our online behavior for a long time. Our smartphones are now enabling the new "cookie of place" that retailers are using to track our presence, behavior, and even what we reach for on the shelf!