Redesigning retail around a connected experience from the ground up
There isn't a retailer in the US that doesn't recognize the purchase power and size of the group known as millennials. Millennials are young, value conscious and very omnichannel in their shopping behavior. So, how does an outlet mall in a town of 6,000 people manage to consistently draw so many to their stores? NEX (Nebraska Crossing) is not your typical discount outlet mall. It literally was designed from the ground up to create a consumer centric, connected experience. It is embedded with the latest technology designed to transform the consumer experience, and how retailers engage. NEX is literally a working retail laboratory redefining the connected experience that appeals to today's omnichannel consumers, especially millennials.
Why this is important: The future of retail can be completely reimagined when the focus is on the building the total customer experience from the ground up. An integrated, connected experience changes both consumer and retailer behavior.