Omaha's first digital library will open in an ex-Border's bookstore
As a holiday procrastinator, I made a trek to nearby Omaha, Nebraska in quest of an elusive last minute gift. While I still don't have the gift, my journey lead me to a very intriguing banner sign announcing the site of Omaha's new "digital library". On first glance, it struck me as the ultimate oxymoron. But, the irony only got better! The digital library sign was hung on the outside of an ex-Border's store that was one of premier booksellers in its heyday. So, what exactly is a digital library? And, why do we need one if no one reads physical books anymore? More importantly, is this a passing fad, or a sign of the times forecasting a vision of a future that is already upon us?
Why this is important: Consumers have adopted an omnichannel lifestyle. They're changing behaviors in terms of how they consume everything. Businesses would do well to schedule a trip to a digital library to see the future, and what is possible.