At IMS, we strive to give our readers a wealth of conversations and perspectives in the topics of retail and business. Customer Experience is not only a hot topic, but one that continues to make headlines in 2016. This week, we have partnered with ICC/Decision Services to bring you a new look at how to achieve your customer experience goals.
Why It is Important: Everyone reflects on previous years' performance and sets goals for improvement. But, are retailers asking and answering the right questions to achieve measureable results?