When the digital gremlins eat your files … "who you gonna call"?
In the 1970s, the classic sign of not being able to cope with technology was having 12:00 flash repeatedly on your VHS player. In 2015, we have moved well beyond the challenge of setting the clock on our Blu-ray players. In this new era of IoT (Internet of Things), everything is supposed to connect. Your TV is now a "smart TV", which is supposed to connect to the internet, so you can waste even more hours on YouTube. Your watch is supposed to connect to your phone, which is supposed to connect to your washing machine to see if your laundry is finished. How do you make all of this work? What if you don't want to even try to figure it out? IoT will be a tipping point of complexity, where we as mere mortals are willingly pay for a digital butler, plumber, coach … or even a ghostbuster!
Why this is important: Many retailers are still operating from a product heritage of selling gadgets one device at a time. Consumers are moving from buying "things" to searching for who can personalize connected solutions for their digital lifestyle.