Winning the last mile of delivery creates a major competitive advantage
By Chris H. Petersen
The "last mile" of retail refers to the last leg of the delivery getting the product in the hands of the consumer. With the increasing importance and growth of ecommerce and omnichannel, delivery and logistics are now at the forefront of how to win in the future of retail. The speed and convenience delivery to the home is now a major differentiator in winning customers. Consequently, reducing delivery costs of the last mile has become incredibly significant for retailers. Most have heard of Amazon's plans to use flying drones, but what may actually be more practical are ground based droids for delivery. Droids versus drones … the race to win the war to your door is going to scale rapidly, get very competitive!
Why this is important: Home delivery costs were not an issue when you had to go to the store. In today's omnichannel age, the delivery for the last mile has become both a strategic differentiator, and a competitive advantage if costs can be lowered.