Teen addiction to screens is reshaping their behavior … and ours
The standard interpretation of heredity is that we pass on our genetics to our children. They literally inherit both the good and bad from our DNA. Since the 1960s, there has been a humorous saying that reverses the heredity paradigm as the paradox for parents coping with raising children, especially teenagers. While teenagers definitely create "insane chaos" at times, they are also passing along behaviors and expectations that are impacting their parents. Youth today use devices with screens for more than 6.5 hours per day! The sheer volume of time that kids spend interacting with media is creating a 24/7 mentality of "always on". Generation Z is not only driving their parents crazy, they changing expectations for retailers.
Why this is important: Tweens and teens are tomorrow's retail customers. Their behaviors are significantly different from anything seen in the past. Marketers and retailers will soon face the realities and pitfalls of "multitasking as the new normal".