Why can't retailers be this creative in touching consumer lives?
Every once in a while you need to step back from the frenetic pace of retail. One only needs to peruse the headlines this week to see all the stats on how Cyber Monday online shopping is up 20+, and Black Friday in store spending is actually down. In all the numbers and analyses it is very easy to lose sight of the “Magic of the Season”. Fortunately, I have three granddaughters who reminded me that the holidays are much more than “market basket”. Through their “Santa” videos from the Portable North Pole, I literally saw the magic of personalization light up their faces. Retailers could learn a great deal about the power of personalized experience from “Santa”. We all could … and need to.