5 ways retailers can actually sell more by helping us buy
While you can find a lot of things on the internet, sometimes you can't find everything. That certainly applies to searching for sources of quotations. I have tweeted the headline of this blog and received questions on where to find: "Not in the biz of selling books but helping people buy …" One would assume that Jeff Bezos said that. He probably did, but I can't find it anywhere on the glorious internet. Maybe it's another urban legend? The source does not matter. What matters is that "helping to buy" needs to be the mantra of every retailer that wants to thrive in an omnichannel world.
Why this is important: Retailers are so hung up in their legacy of "selling stuff" that they missed how consumers have moved on. The ultimate irony is that retailers could sell a whole lot more if they just helped make it easier for us to buy what we want.