Why do retail stores still have "cash registers"?
It's been called a lot of things in retail: the "till", the "cash box" or the "cash register". In today's digital age, the manual cash register has evolved into an electronic, scanning POS (Point of Sale) system. Whatever it's called, the retail checkout system is based upon the decades old store design concept that consumers come to stores to choose their goods from shelves, and then pass through checkout to pay for what they purchased. Perhaps, the greatest single disruption to the retail store is the fact that consumers have literally become the "Point of Sale". They control where they shop, how they shop, how they pay, and where they receive their purchases. So, why do stores even need checkout lanes with "registers"?
Why this is important: Armed with smartphones, consumers have literally become the point of sale. Yet, retailers are still trying to herd them through checkout lanes. How retailers adapt to consumers as the POS is a key predictor of who will thrive.