To understand what innovation means, walk a mile in their shoes
By Chris H. Petersen
The term innovation is tossed around a lot these days. Innovation is often defined as breakthrough improvement in technology or processes. The ability to track customer traffic through the LED lights in stores would be considered a recent tech innovation in retail location analysis. An equally valid definition of innovation is "the introduction of something new". The idea of a "water roller" is not "new". But, the introduction of the Hippo Water Roller is an innovation that is changing the lives of women fetching water in Africa. We can all learn value lessons of applying something in a new way to solve practical problems.
Why this is important: Innovation does not require inventing something entirely new. Too often, our cultural blinders prevent us from seeing how the introduction of something simple can create huge value in changing people's lives.